Quantitative Research vs. Qualitative Research

Key Differences

What is Qualitative Research?
Qualitative research is a term that deals in inquiry employed in social sciences and also in market research and research and service demonstrations by the NGOs. It is a major field of academic research study and the basis of awarding theses and dissertations in the United States and worldwide. It emphasis on how people feel, what they think and what are their choices. It is largely led with discussion around certain concepts or ideas with open questioning. Participants explain their reasons for having certain responses that can reveal underlying motivations, behavioral triggers and associations.
What is Quantitative Research?
The term quantitative research widely used in natural and social sciences and stands for systematic empirical investigation of apparent and observable phenomena through statistical, mathematical and other computational ways. The purpose is to develop and employ mathematical models, theories and hypothesis regarding phenomena. In social sciences, it is used in economics, marketing, sociology, psychology, community health, health & human development, political and gender science. Qualitative methods produce information only one the particular classes.