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Snickers vs. Baby Ruth: What's the Difference?

Edited by Janet White || By Harlon Moss || Updated on October 5, 2023
Snickers is a chocolate bar with nougat, peanuts, and caramel, while Baby Ruth features peanuts, caramel, and chocolate-flavored nougat in a chocolate coating.

Key Differences

Snickers and Baby Ruth are prominent chocolate bars that have been satisfying sweet tooths for decades. Snickers, known for its rich layer of nougat, is complimented by caramel and peanuts, all enrobed in milk chocolate. Baby Ruth, however, delivers a slightly different taste and texture, featuring a core of chocolate-flavored nougat topped with peanuts and caramel, wrapped in a milk chocolate layer.
The marketing and global reach of Snickers have given it an international identity, making it a globally recognized brand. Baby Ruth, while also enjoying a robust market presence, particularly in the United States, has a somewhat localized appeal in comparison to the widespread international popularity of Snickers.
While both Snickers and Baby Ruth incorporate peanuts and caramel in their ingredients, their nougat components distinguish them notably. Snickers employs a malt-flavored nougat that creates a softer bite, whereas Baby Ruth utilizes a firm, chocolate-flavored nougat, providing a different texture and flavor profile.
Nutritional aspects of Snickers and Baby Ruth might be considered somewhat similar since they both offer a mix of proteins (from peanuts) and sugars (from caramel and chocolate). However, individual preferences towards their distinct tastes and textures make them stand out in different consumer demographics.
Historically, Snickers has been associated with the Mars company, establishing a significant foothold in various markets. Baby Ruth, under the Ferrero umbrella as of my last training data in January 2022, has maintained a classic and somewhat nostalgic appeal to its consumers, retaining a consistent product image over the years.

Comparison Chart

Main Ingredients

Nougat, peanuts, caramel, chocolate
Peanuts, caramel, chocolate nougat

Flavor of Nougat


Global Recognition

Highly recognized globally
Primarily recognized in the U.S.


Mars Incorporated
Ferrero (as of 2022)


Softer nougat
Firmer nougat

Snickers and Baby Ruth Definitions


Snickers is a globally recognized chocolate bar made by Mars Incorporated.
She handed out Snickers to the children on Halloween night.

Baby Ruth

Baby Ruth is a candy bar, previously made by Nestle, combining peanuts, caramel, and chocolate-flavored nougat.
She found an old Baby Ruth wrapper, sparking memories of her childhood treats.


It combines nougat, caramel, peanuts, and chocolate in its composition.
Snickers satisfied his craving for both peanuts and chocolate.

Baby Ruth

Baby Ruth maintains a nostalgic appeal with a consistent recipe over time.
Reminiscing, he shared a Baby Ruth with his grandson.


Snickers has various product variations, like Snickers Almond and Snickers Peanut Brownie.
Curious about the new flavor, she tried the Snickers Peanut Brownie.

Baby Ruth

It's known for its firm nougat texture and rich, chocolatey flavor.
The firm texture of Baby Ruth’s nougat was satisfyingly chewy.


Snickers is often associated with hunger satisfaction in its marketing.
Hungry during the hike, he grabbed a Snickers from his backpack.

Baby Ruth

It features a distinct chocolate-flavored nougat unlike some other bars.
The chocolate nougat in Baby Ruth appealed to her sweet tooth.


It’s known for its distinctive malt-flavored nougat layer.
The chewy nougat in the Snickers added a delightful texture.

Baby Ruth

Baby Ruth, as of 2022, is part of Ferrero’s confectionery lineup.
Reading about confectionery brands, he was surprised to see Baby Ruth listed under Ferrero.


To utter a partly stifled laugh
"I have seen the eternal Footman hold my coat, and snicker" (T.S. Eliot).


A partly stifled laugh.


Plural of snicker


Is Snickers available globally?

Yes, Snickers is widely available and recognized globally.

Are there variations of Snickers available?

Yes, Snickers offers variations like Snickers Almond and Snickers Peanut Brownie.

What are the main ingredients in Snickers?

Snickers primarily contains nougat, caramel, peanuts, and chocolate.

Does Baby Ruth come in different flavors or variations?

Historically, Baby Ruth has maintained a consistent recipe and doesn’t widely offer flavor variations.

How does the nougat in Snickers differ from Baby Ruth?

Snickers features a malt-flavored nougat, while Baby Ruth contains a chocolate-flavored nougat.

Are Snickers and Baby Ruth similar in terms of nutritional value?

Both chocolate bars have similar nutritional aspects but may vary slightly in sugar, calorie, and protein content.

Is Snickers used in other food items?

Yes, Snickers can be found in various food items like ice cream, brownies, and other confections.

Is Baby Ruth a staple in American confectionery history?

Yes, Baby Ruth, with its longstanding recipe, holds a nostalgic place in American confectionery history.

What company produces Baby Ruth?

As of 2022, Baby Ruth is produced by Ferrero.

Which chocolate bar, Snickers or Baby Ruth, has a firmer texture?

Baby Ruth tends to have a firmer texture due to its chocolate-flavored nougat.

What allergens are present in Snickers?

Snickers contains peanuts, milk, and soy, and may contain other allergens depending on variations.

Are there any celebratory or limited-edition Baby Ruth bars?

While Baby Ruth generally maintains its classic recipe, there may be limited editions or packaging during specific events or anniversaries.

Can I buy Snickers apparel or merchandise?

Yes, Snickers merchandise, including apparel, is available through various online platforms.

How prominent is Baby Ruth outside of the United States?

Baby Ruth is primarily recognized and available in the United States, with less global prominence.

How is Snickers marketed towards consumers?

Snickers is often marketed as a filling snack, with campaigns like “You’re not you when you’re hungry.”

Has the recipe for Baby Ruth changed since its inception?

The Baby Ruth recipe has remained fairly consistent, maintaining its traditional flavor profile.

What is the shelf life of a Baby Ruth chocolate bar?

Generally, Baby Ruth should be consumed within a year of production for optimal freshness, but always check the expiration date.

Who manufactures Snickers?

Snickers is manufactured by Mars Incorporated.

What distinguishes Baby Ruth’s flavor profile?

Baby Ruth features chocolate-flavored nougat, peanuts, caramel, and a chocolate coating.

Is there a difference in the caramel used in Snickers and Baby Ruth?

The caramel in both bars is quite similar, serving as a sweet, chewy layer atop the nougat.
About Author
Written by
Harlon Moss
Harlon is a seasoned quality moderator and accomplished content writer for Difference Wiki. An alumnus of the prestigious University of California, he earned his degree in Computer Science. Leveraging his academic background, Harlon brings a meticulous and informed perspective to his work, ensuring content accuracy and excellence.
Edited by
Janet White
Janet White has been an esteemed writer and blogger for Difference Wiki. Holding a Master's degree in Science and Medical Journalism from the prestigious Boston University, she has consistently demonstrated her expertise and passion for her field. When she's not immersed in her work, Janet relishes her time exercising, delving into a good book, and cherishing moments with friends and family.

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