Difference Between Turnover and Revenue


Main Difference

The main difference between Turnover and Revenue is that Turnover relates to the total transaction of a business, and Revenue is the income received from selling products or services.

Turnover vs. Revenue

Turnover mentions several times a corporation burns over assets like record or inventory, cash, and workforce, whereas revenue denotes the sum of money a business makes by vending or selling its products or services to the consumers. Turnover is not compulsory to reported and intended for understanding these stated statements or reports better, while revenue is stated as transactions on the income report and is compulsory for all the public enterprises to report.


Accounts payable or receivable turnover and stock or inventory turnover are the most usually used measures that support in defining the cash-flow situation of the corporation, whereas revenue measured or considered significant as it supports in understanding the power of the business, the consumer base, scope and also the market share. Growth in revenues is a symbol of constancy and showcases assurance in the business. For a corporation to get finances as loans and funds on credit, it is vital to have steady revenues. Turnover shares or ratios intended as Cash turnover – Net Sales/Cash, Total asset turnover – Fixed Assets/Net Fixed Assets– Net Sales/Average Total Assets and Fixed Assets turnover, and revenue intended as Total sales less any returns.


An example is that turnover can define by the figure of assets sold in a year, while revenue for a selling business can define by multiplying the figure of pieces sold by price per revenue. Understanding the turnover is imperative to succeed invention levels and confirm that there is nothing left idle as stock for a lengthy time, and revenue is imperative to comprehend as it supports in defining the development or growth and the sustainability of the corporation. Turnover impacts the effectiveness of the corporation, whereas revenue impacts the success of the corporation.

Comparison Chart

Turnover refers to the sum of business completed or done by an organization at a certain time.Revenue signifies the sum a business makes by selling its products and services for an amount or value to the customers.
To make a great income, the business is needed to be aware of the extent of turnover from it should accomplish.Revenue is a vital measure as it imitates the consumer base power and the corporate market share when there is development or growth in the revenue
Inventory turnover ratio, debtor turnover ratio, asset turnover ratio, etc.Net income or profit ratio, Gross profit ratio, operational profit ratio, etc.
Record in Financial Statements
It is not obligatory to record or state the turnover.Revenue documented in the report of income in the first line. It is obligatory for the corporation to state or record the revenue.
Turnover may be of three types Inventory or Account, Cash, and Labor.Revenue can be of two types – Operating Revenue and Non-Operating Revenue.

What is Turnover?

Turnover is a book-keeping conception that computes how rapidly a business carries out its actions. Mostly, turnover is utilized to comprehend how fast an establishment gathers sum from accounts payable or how fast the establishment sells its stock or reserves. In the capital business, turnover well-defined as the ratio of a range or collection that sell-off in a specific time. The Fundamentals of turnover are the two of the major assets kept by a corporate are accounts payable or receivable and inventory or stock. Together of these financial records need large capital investment, and it is significant to measure in what way rapidly a business gathers cash.

Turnover percentages compute how fast a corporate collect sum from its accounts receivable and inventory investments. These proportions are utilized by important experts and financiers to regulate if a firm supposed a good investment.

Types Of Investment

  • Accounts Receivable Turnover: It signifies the total sum of voluntary customer statements at any fact in time. Supposing that credit transactions are sales not instantly paid in cash, the accounts receivable turnover method or formula is credit sales divided by mean or average accounts receivable. The average receivables or accounts payable is just the average of the start and wind-up financial records receivable balances for a specific period.
  • Inventory or Stock Turnover: It also identified as sales turnover. The inventory turnover formula, which specified as the cost of goods sold (COGS) divided by average inventory, is similar to the accounts receivable formula. When you sell inventory or stock, the stability and balance turn to the cost of sales, which is an expenditure account. The aim as a business proprietor is to make the most of the sum of inventory sold although minimizing the inventory that retained on hand.

What is Revenue?

Revenue is the earnings received from standard business processes and comprises deductions and discounts for refunded products. It is the first row or total earnings amount where-from charges are removed or take out to conclude gross earnings. Revenue is cash carried into a corporation by its business actions. Revenue is besides called selling or sale, as in the cost-to-sales percentage that is an option to the cost-to-earnings percentage that utilizes revenue in the divisor. It seems first on a corporation’s income report.

There is an income or profit when revenues go above expenditures. To growth revenue or earnings, and therefore incomes per share or profit for its stockholders, a corporation expands earnings or decreases costs and expenditures. In regards to government, revenue is the sum made from fees, fines, taxation, inter-governmental grants or allocations, securities sales, operating or mineral rights, in addition to any sales made.

For non-profits or non-commercial, revenues are its gross income. Its constituents comprise assistance from people, foundations, and corporations; grants from administration units; investments; raising funds deeds; and affiliation fees.

Means To Determine Revenue

  • Accumulation Accounting: It comprises sales and deals done on credit or loan as revenue for merchandise or facilities provided to the consumer. It is essential to check the financial flow statement to evaluate how well a corporation gathers money owing.
  • Cash Accounting: It only computations sales as revenue when the sum is received. Cash funded to a corporation recognized as a “receipt.” It is possible to take receipts deprived of revenue.

Types of Revenue

  • Operating Revenue: It is a sale from a company’s core business.
  • Non-Operating Revenue: These are the sources that are often unpredictable or nonrecurring; they can refer to as one-time events or gains.

Key Differences

  1. Turnover states to the whole sum of sales produced by a commercial company in a certain period. And revenue is count for nothing but the cash received by the business, either from its commercial operations or from non-commercial operations.
  2. It is not compulsory for the establishment to record or state the turnover as the turnover intended or calculated to get an improved understanding of the accounts of the corporation so that appropriate working can attain, and revenue stated in the account of income or earning in the top line. It is compulsory for the establishment to state the revenue.
  3. Turnover can be utilized to calculate the diverse kinds of turnover percentages such as fixed assets turnover ratio, accounts receivables turnover ratio, and inventory turnover ratio, etc. and the revenue can be utilized to calculate the diverse kinds of income ratios such as operative ratio, net profit ratio, and Gross Profit ratio.
  4. Turnover of the corporation is significant because, to produce a strong profit or income, the corporation is needed to know the level or extent of turnover which it should succeed. While revenue of the company is an essential portion as it imitates the consumer base power and the commercial share of the market when there is development in the revenue.
  5. There can be three kinds of turnover which contain cash or sum, inventory or stock, and the employment or labor, whereas the revenue is of two kinds which contain the functional revenue and the non –functional revenue.
  6. Turnover specifies the quickness of the corporation in leading actions. It signifies the quickness of the corporation in accumulating money from accounts receivable and in vending or selling the business’s goods to consumers. On the contrary, revenue specifies the sum carried into the corporation, either from the sale of goods or from non-functional doings.


The terms turnover and revenue plays a key role in evaluating the activities of the company, and also with the evaluation of the corporate, in the happening of insolvency, deal or sale, and blend.