Difference Wiki

Brand Name vs. Trademark: What's the Difference?

Edited by Sara Rehman || By Sumera Saeed || Published on December 7, 2023
A brand name identifies a product or company, while a trademark legally protects brand names, logos, or symbols from being used by others.

Key Differences

A brand name is the name given to a product or service from a specific source, used for identification and marketing purposes. In contrast, a trademark is a legal designation, a registered symbol, name, or phrase that represents the brand and legally distinguishes it from other products.
Sumera Saeed
Dec 07, 2023
A brand name serves to create recognition and reputation for a product or company. A trademark, however, protects the brand name or logo legally, preventing others from using a similar identifier for their products.
Sumera Saeed
Dec 07, 2023
Registering a brand name as a trademark provides legal protection and exclusive rights to use that name. While a brand name can be used without registration, a trademark requires legal registration to enforce protection.
Sara Rehman
Dec 07, 2023
A brand name is crucial in marketing, creating a memorable identity for consumers. Trademarks support this identity by ensuring exclusivity, enhancing the brand's market position.
Sumera Saeed
Dec 07, 2023
Internationally recognized brand names like Coca-Cola or Apple have a significant impact on consumer perception. Their trademarks are equally important, providing global legal protection and maintaining brand integrity.
Sumera Saeed
Dec 07, 2023
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Comparison Chart

Definition

Name given to a product or service
Legal protection of brand identity
Sumera Saeed
Dec 07, 2023

Purpose

Identification and marketing
Legal protection and exclusivity
Sumera Saeed
Dec 07, 2023

Registration Requirement

Not legally required
Legal registration required
Sara Rehman
Dec 07, 2023

Role in Marketing

Builds brand recognition
Ensures brand exclusivity
Aimie Carlson
Dec 07, 2023

Global Impact

Influences consumer perception
Provides international legal protection
Sumera Saeed
Dec 07, 2023
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Brand Name and Trademark Definitions

Brand Name

Brand names are used for identity and marketing purposes.
The brand name 'Starbucks' evokes premium coffee products.
Harlon Moss
Nov 30, 2023

Trademark

Trademarks are crucial for maintaining a brand's uniqueness.
The name 'Disney' is a trademark, protecting the brand's identity.
Janet White
Nov 30, 2023

Brand Name

A brand name is the distinct title given to a product or service.
The brand name 'Nike' is synonymous with athletic apparel.
Sumera Saeed
Nov 30, 2023

Trademark

A trademark is a symbol, word, or phrase legally registered for protection.
The 'swoosh' logo is a trademark of Nike.
Sumera Saeed
Nov 30, 2023

Brand Name

A brand name differentiates one product from its competitors.
The brand name 'Google' has become synonymous with internet search.
Janet White
Nov 30, 2023

Trademark

Trademarks prevent others from using similar brand identifiers.
The golden arches are a trademark of McDonald's, distinguishing it from competitors.
Sumera Saeed
Nov 30, 2023

Brand Name

Brand names can become a part of popular culture.
The brand name 'Coca-Cola' is recognized worldwide.
Aimie Carlson
Nov 30, 2023

Trademark

Trademarks are a key asset in a company's intellectual property portfolio.
Amazon's trademarked logo is a valuable part of its brand identity.
Janet White
Nov 30, 2023

Brand Name

A strong brand name adds value to a company.
The brand name 'Apple' is associated with innovation in technology.
Harlon Moss
Nov 30, 2023

Trademark

Trademarks can be renewed indefinitely as long as they are in use.
The trademark for 'Coca-Cola' has been in use for over a century.
Aimie Carlson
Nov 30, 2023

Brand Name

Having a widely known brand name and usually a good reputation
A brand-name hotel.
Sumera Saeed
Nov 29, 2023

Trademark

Abbr. TM A name, symbol, or other device used to identify and promote a product or service, especially an officially registered name or symbol that is thereby protected against use by others.
Sumera Saeed
Nov 29, 2023

Brand Name

Alternative spelling of brand name
Sumera Saeed
Nov 29, 2023

FAQs

What is a brand name?

A name given to a product or service for identification.
Sumera Saeed
Dec 07, 2023

Can any name be a brand name?

Yes, if it's distinctive and used for a product or service.
Sara Rehman
Dec 07, 2023

What is a trademark?

A legal registration protecting a brand's identity.
Aimie Carlson
Dec 07, 2023

How does a brand name benefit a company?

It creates recognition and differentiates from competitors.
Aimie Carlson
Dec 07, 2023

Do brand names need to be registered?

Registration isn't required but provides legal benefits.
Sumera Saeed
Dec 07, 2023

Can a brand name become generic?

Yes, if it becomes the common name for a product or service.
Sumera Saeed
Dec 07, 2023

How is a trademark obtained?

Through legal registration with a government authority.
Sumera Saeed
Dec 07, 2023

What can be trademarked?

Names, logos, slogans, and distinctive sounds or colors.
Janet White
Dec 07, 2023

Are brand names globally protected?

Not automatically; protection depends on regional laws.
Aimie Carlson
Dec 07, 2023

Can two companies have the same brand name?

Yes, if they operate in different industries or regions.
Aimie Carlson
Dec 07, 2023

What's the difference between ™ and ® in trademarks?

™ indicates an unregistered trademark, ® a registered one.
Sumera Saeed
Dec 07, 2023

Can a trademark be international?

Yes, through international treaties and registrations.
Aimie Carlson
Dec 07, 2023

How do brand names impact marketing?

They play a key role in brand recognition and loyalty.
Harlon Moss
Dec 07, 2023

What happens if a brand name isn't unique?

It may lead to confusion and weaken brand identity.
Sumera Saeed
Dec 07, 2023

What rights does a trademark grant?

Exclusive use of the mark in connection with certain goods or services.
Harlon Moss
Dec 07, 2023

Is a trademark forever?

It can last indefinitely with proper renewal and use.
Sumera Saeed
Dec 07, 2023

How does a brand name relate to a logo?

Both are parts of a brand's identity, but a logo is visual.
Aimie Carlson
Dec 07, 2023

What if someone infringes on a trademark?

Legal action can be taken against unauthorized use.
Sumera Saeed
Dec 07, 2023

Can a trademark be sold?

Yes, it's a transferable intellectual property asset.
Sumera Saeed
Dec 07, 2023

How does a trademark protect a company?

It legally secures brand identity and prevents misuse.
Janet White
Dec 07, 2023
About Author
Written by
Sumera Saeed
Sumera is an experienced content writer and editor with a niche in comparative analysis. At Diffeence Wiki, she crafts clear and unbiased comparisons to guide readers in making informed decisions. With a dedication to thorough research and quality, Sumera's work stands out in the digital realm. Off the clock, she enjoys reading and exploring diverse cultures.
Edited by
Sara Rehman
Sara Rehman is a seasoned writer and editor with extensive experience at Difference Wiki. Holding a Master's degree in Information Technology, she combines her academic prowess with her passion for writing to deliver insightful and well-researched content.

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