Difference WikiBusiness

Difference Between Advertising and Personal Selling

Main Difference

The main difference between Advertising and Personal Selling is that Advertising is a way of communicating the messages through different modes to attract the customers towards the product, whereas Personal Selling is a way to attract the customers towards the product by directly visiting them.

Advertising vs. Personal Selling

Advertising is such a way of communicating the messages in which the different modes are using for attracting the customers towards the product or services; on the other hand, personal selling is such a way of describing the words in which the trader is selling the product directly or personally visiting the people. Advertising is an excellent way of communication, while personal selling is vocal communication. The advertising is a one-sided communication; on the flip side, personal selling is a two-sided communication.

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Advertising is an impersonal way of communication; on the other side, personal selling is an entirely proper way of communication. The advertising plans to appeal to ordinary people, while personal selling intends to motivate ordinary people. In the case of the advertising, the memorandum is consistent; on the contrary, in the case of personal selling, the note is personalized. The different ways of mass media are using to promote advertising; on the other hand, the different individual ticks are using for vending to encourage personal selling.

The process of advertising is taking less time to convey the message to a large number of the people; on the flip side, the operation of the personal selling is making lots of time to send the message to the few people only. The response of the adverting process is prolonged; on the converse, the response of personal selling is immediate. In the case of the advertising, there is only a seller at a time of the trading; on the other side, in the case of the personal selling, there both seller and the buyer at the same time of trading.

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Comparison Chart

AdvertisingPersonal Selling
It is a type of messaging to attract the clients towards the product by different modes of media.It is a type of messaging to attract the client towards the product by direct or personal visits.
Way of Communication
ImpersonalPersonal
Networks
MediaPersonal selling
Statements
One wayTwo way
Message
RegularPersonal
Approach
PullPush
Time
Less timeMore time
Response
SlowInstant
Conveying information
LimitedUnlimited

What is Advertising?

Advertising is such a technique of communicating the messages in which the various means are using for fascinating the customers towards the product or services. Advertising is a broadway of communication; it is a one-sided communication because, in this method, only the message is transferring to the customer without getting the immediate reply. It is also an impersonal approach to communicating the news. The main idea of advertising is to appeal to ordinary people and encourages them to purchase the product.

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In the case of advertising, the message is consistent, because there is no flexibility in the advertising, and notes cannot be changing according to the customers. Some different ways of mass media are using to promote advertising, like television, radio magazines, newspapers, billboards, websites, and many more. The process of advertising is taking less time to convey the message to a large number of people, as compared to personal selling.

The response of the adverting process is prolonged because it is not an individual process and it has to pass some procedures for getting the response, in the case of the advertising there is only a seller at a time of selling, there is no one to answer. The advertising is playing a notable role in promoting the products in the market, it is also playing a decisive role to aware the people about the newly launched products, but in this process, only limited information conveys. The advertising method usually is looking suitable for non-technical products. It is a marketing expedient, and the company has complete control of it.

What is Personal Selling?

Personal selling is such a technique of communicating the messages in which the agent is selling the product directly or personally by visiting the people. Personal selling is a spoken communication; personal selling is a two-sided communication because, in this method, the messages are not only transferring to the customers but also getting their replies at the same time. Personal selling is an entirely separable way of communicating messages. The main ideas of personal selling are to motivate ordinary people and fascinate them to purchase the product.

In the case of the person selling, the news is secret, that’s why it has the flexibility to change the messages according to the clients and their demands. Some different individual ticks are using for marketing to promote personal selling, such as face to face meetings, giving some offers like buy one get one, and many more ways. The process of personal selling is taking lots of time to convey the same message to only a few people as compared to the advertising.

The response of personal selling is fast and immediate because it is an individual process, and buyers and sellers are facing to face; that’s why it is effortless to get a quick reply. In the case of personal selling, there are both seller and the buyer at the same time of trading. It is a little bit hard for people aware of the newly launched products in personal selling. In the method of personal selling, it is easy to transfer complete information about products. Personal selling is a slow process.

Key Differences

  1. Advertising is one way messaging, whereas personal selling is two way massaging.
  2. Advertising is not a personal process; on the other hand, personal selling is an individual process.
  3. Advertising is using a pull strategy; conversely, personal selling is using a push strategy.
  4. There is no flexibility in advertising; on the flip side, personal selling has flexibility according to the customer.
  5. Advertising is using media sources for promotions; on the other hand, personal selling is using particular ways for promotions.
  6. Advertising is taking less time to convey a message, whereas personal selling is taking much time to send a message.
  7. Advertising is taking much time to get a response; on the flip side, personal selling is receiving rapid replies.
  8. The method of advertising is conveying only the limited information; on the other hand, the process of personal selling is conveying the complete report.

Conclusion

Both procedures the advertising and personal selling are two main features of promoting the products. There are various ways of advertising; it is a widely used way that we almost go through daily, but personal selling is containing direct interaction among the seller and the buyer, and it is one of the best ways to creating a large number of business customers.