Difference Between Motto and Slogan


Main Difference

The main difference between Motto and Slogan is that Motto is an expression which people use to idealize, whereas Slogan is a brief, captivating expression.

Motto vs. Slogan

Motto finds its base in principles of institutions and formal rules on which they stand. A slogan is a promotional tool; the companies use for marketing. Motto depicts the quality of an individual or an organization, whereas slogans depict the products and amenities of an organization. Motto counts as a mission statement means it is a work that people do to achieve a better position for their company. A slogan is a group of words which people use in rallies, political parties, religious organization to inspire their target community.


The motto is written words; conversely, the slogan is usually speaking words. Motto describes the purpose of an individual or an organization, whereas slogan advertises certain brands. The motto is a lengthy and comprehensive statement. The slogan is a short and concise phrase.

Individuals can use motto to idealize and achieve that position, while religious parties and media use slogans to attract people. Motto uses to attain the loyalty of workers. Slogans attract clients and investors for a company. The motto can be of an individual, country, state, families, or companies. Slogans are mostly for parties and rallies.

Comparison Chart

The motto is a set of believes, principles, and ideas.The slogan is a set of words that attract the attention of people.
Mission statementCall out phrase
Written phraseMouth words
Not used for advertisementsUsed for advertisements
Long-phraseShort phrase
Used By
Individuals, organizationsInstitutions, religious parties
Be braveLife is good -LG

What is the Motto?

Motto originates from the Latin word “muttum.” The motto is a guidance expression for an individual. It urges people to complete their desired tasks. The motto can be a belief, an idea, or some principles of people or companies. People set their ideals and work hard to become like them. It is a motivation for families, social groups, and communities. The motto is always in a written form like the logo of a company. It finds from old customs and can lead to changes or sometimes wars.

The main features of the motto are it supports changing routine work, urges people to know their skills and purpose of existence, motivates people to generate new ideas, and increases the output of a company’s work. A motto is short and comprehensive that inspires clients or community people. Some of the simple mottos which inspire an individual include “be brave,” “always speak the truth,” and “time and tide wait for none.”

Mottos work to attract clients or certain aimed groups. It is simply an inspiration to work to achieve the desired goal. Motto negotiates the quality of a company and tells how it business. The great leader Quaid-e-Azam has the motto “Work, work and work,” which inspires the nation to work better for their country. The motto can be of an individual, a company, a state, or a country.


  • Adidas: Impossible is nothing
  • Honda: The Power of Dreams
  • IBM: Think
  • Apple: Think Different
  • Carnegie-Mellon University: My Heart is in the Work
  • K. SAS Regiment: Who dares wins
  • Ford: Quality is job one

What is a Slogan?

The slogan is attention gaining expression used for publicity of products and deals of an institute or a brand. Slogans often create from religious parties, political parties, media, rallies, and many more. These are called out phrases not written but are listening words. The slogan is a striking motto for specific community goals. Slogans work to attract the mind of people to a specific target. The main attributes of the slogan are it is short and precise, unforgettable, and engaging for spectators.

Brands use slogans for their publicity. It attracts people to pursue their aims and future perspectives. Slogans keep the staff working honestly for the progress of the institution. It is a strong promoting weapon for a company. All business runs through public posters. It is simple as compared to a motto. Some religious slogans are: “ Be kind to all creatures, this is true religion”( Buddha), “ The best richness is the richness of soul”( Prophet Muhammad), “ Faith over fear,” “Wash your hands and says your prayers, Jesus and germs are everywhere,” and many more, which show the right path.


  • Microsoft: Be what is next
  • Yahoo: Do you yahoo?
  • Coca Cola: Taste the Feeling
  • Obama’s Campaign: Yes, We Can and Change we believe in
  • KFC: Finger-Lickin’ Good
  • McDonald’s: I’m Lovin’ It
  • Google: Done be evil and Do the right thing
  • L’Oreal Paris: Because you’re Different
  • Tesco: Every Little help

Key Differences

  1. The motto is a belief or formal morality of an individual or an organization, whereas the slogan is a motivating phrase.
  2. Motto negotiates the quality, while slogans describe the products and services of an advertisement.
  3. Motto comprises of missionary statement; conversely, the slogan consists of cry words.
  4. The motto is written statements; on the flip side, a slogan is listening word.
  5. Motto’s purpose is to idealize, whereas the purpose of the slogan is the promotion and advertisements of companies.
  6. The motto is long-expression; on the other hand, the slogan is a short one.
  7. Motto expressions are for individuals and organizations; conversely, religious parties use slogans mostly.
  8. The motto can be “be Brave”, while the slogan of LG brand is “Life is good.”


Motto and Slogan both are missionary statements, but the Motto is a long -written phrase of individuals or companies whereas Slogans is brief mouth words which attract people’s mind towards the organization.