Difference Wiki

Motto vs. Slogan

The main difference between Motto and Slogan is that Motto is an expression which people use to idealize, whereas Slogan is a brief, captivating expression.

Key Differences

The motto is written statements; on the flip side, a slogan is listening word.
Samantha Walker
Apr 24, 2020
Motto’s purpose is to idealize, whereas the purpose of the slogan is the promotion and advertisements of companies.
Aimie Carlson
Apr 24, 2020
Motto comprises of missionary statement; conversely, the slogan consists of cry words.
The motto is long-expression; on the other hand, the slogan is a short one.
Samantha Walker
Apr 24, 2020
Motto expressions are for individuals and organizations; conversely, religious parties use slogans mostly.
The motto can be “be Brave”, while the slogan of LG brand is “Life is good.”
Janet White
Apr 24, 2020
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The motto is a belief or formal morality of an individual or an organization, whereas the slogan is a motivating phrase.
Motto negotiates the quality, while slogans describe the products and services of an advertisement.

Comparison Chart

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The motto is a set of believes, principles, and ideas.
The slogan is a set of words that attract the attention of people.

Description

Quality
Products

Statement

Mission statement
Call out phrase

Structure

Written phrase
Mouth words
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Purpose

Not used for advertisements
Used for advertisements
Janet White
Apr 24, 2020

Length

Long-phrase
Short phrase
Aimie Carlson
Apr 24, 2020

Used By

Individuals, organizations
Institutions, religious parties

Example

Be brave
Life is good -LG

Motto and Slogan Definitions

Motto

A brief statement used to express a principle, goal, or ideal
“We explain that when someone is cruel, or acts like a bully, you don't stoop to their level—no, our motto is ‘when they go low, we go high'” (Michelle Obama).

Slogan

A phrase expressing the aims or nature of an enterprise, organization, or candidate; a motto.
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Motto

(heraldry) A sentence, phrase, or word, forming part of an heraldic achievement.

Slogan

A phrase used repeatedly, as in advertising or promotion
"all the slogans and shibboleths coined out of the ideals of the peoples for the uses of imperialism" (Margaret Sanger).

Motto

A sentence, phrase, or word, prefixed to an essay, discourse, chapter, canto, or the like, suggestive of its subject matter; a short, suggestive expression of a guiding principle; a maxim.

Slogan

A battle cry of a Scottish clan.

Motto

(obsolete) A paper packet containing a sweetmeat, cracker, etc., together with a scrap of paper bearing a motto.

Slogan

A distinctive phrase of a person or group of people (such as a movement or political party); a motto.

Motto

(intransitive) To compose mottos.

Slogan

(advertising) A catchphrase associated with a product or service being advertised.

Motto

A sentence, phrase, or word, forming part of an heraldic achievment.

Slogan

(obsolete) A battle cry among the ancient Irish or highlanders of Scotland.

Motto

A sentence, phrase, or word, prefixed to an essay, discourse, chapter, canto, or the like, suggestive of its subject matter; a short, suggestive expression of a guiding principle; a maxim.
It was the motto of a bishop eminent for his piety and good works, . . . "Serve God, and be cheerful."

Slogan

The war cry, or gathering word, of a Highland clan in Scotland.

Motto

A favorite saying of a sect or political group

Slogan

A distinctive motto, phrase, or cry used by any person or party to express a purpose or ideal; a catchphrase; a rallying cry.

Slogan

A favorite saying of a sect or political group

Motto vs. Slogan

Motto finds its base in principles of institutions and formal rules on which they stand. A slogan is a promotional tool; the companies use for marketing. Motto depicts the quality of an individual or an organization, whereas slogans depict the products and amenities of an organization. Motto counts as a mission statement means it is a work that people do to achieve a better position for their company. A slogan is a group of words which people use in rallies, political parties, religious organization to inspire their target community.

The motto is written words; conversely, the slogan is usually speaking words. Motto describes the purpose of an individual or an organization, whereas slogan advertises certain brands. The motto is a lengthy and comprehensive statement. The slogan is a short and concise phrase.

Individuals can use motto to idealize and achieve that position, while religious parties and media use slogans to attract people. Motto uses to attain the loyalty of workers. Slogans attract clients and investors for a company. The motto can be of an individual, country, state, families, or companies. Slogans are mostly for parties and rallies.

What is the Motto?

Motto originates from the Latin word “muttum.” The motto is a guidance expression for an individual. It urges people to complete their desired tasks. The motto can be a belief, an idea, or some principles of people or companies. People set their ideals and work hard to become like them. It is a motivation for families, social groups, and communities. The motto is always in a written form like the logo of a company. It finds from old customs and can lead to changes or sometimes wars.

The main features of the motto are it supports changing routine work, urges people to know their skills and purpose of existence, motivates people to generate new ideas, and increases the output of a company’s work. A motto is short and comprehensive that inspires clients or community people. Some of the simple mottos which inspire an individual include “be brave,” “always speak the truth,” and “time and tide wait for none.”

Mottos work to attract clients or certain aimed groups. It is simply an inspiration to work to achieve the desired goal. Motto negotiates the quality of a company and tells how it business. The great leader Quaid-e-Azam has the motto “Work, work and work,” which inspires the nation to work better for their country. The motto can be of an individual, a company, a state, or a country.

Examples

  • Adidas: Impossible is nothing
  • Honda: The Power of Dreams
  • IBM: Think
  • Apple: Think Different
  • Carnegie-Mellon University: My Heart is in the Work
  • K. SAS Regiment: Who dares wins
  • Ford: Quality is job one

What is a Slogan?

The slogan is attention gaining expression used for publicity of products and deals of an institute or a brand. Slogans often create from religious parties, political parties, media, rallies, and many more. These are called out phrases not written but are listening words. The slogan is a striking motto for specific community goals. Slogans work to attract the mind of people to a specific target. The main attributes of the slogan are it is short and precise, unforgettable, and engaging for spectators.

Brands use slogans for their publicity. It attracts people to pursue their aims and future perspectives. Slogans keep the staff working honestly for the progress of the institution. It is a strong promoting weapon for a company. All business runs through public posters. It is simple as compared to a motto. Some religious slogans are: “ Be kind to all creatures, this is true religion”( Buddha), “ The best richness is the richness of soul”( Prophet Muhammad), “ Faith over fear,” “Wash your hands and says your prayers, Jesus and germs are everywhere,” and many more, which show the right path.

Examples

  • Microsoft: Be what is next
  • Yahoo: Do you yahoo?
  • Coca Cola: Taste the Feeling
  • Obama’s Campaign: Yes, We Can and Change we believe in
  • KFC: Finger-Lickin’ Good
  • McDonald’s: I’m Lovin’ It
  • Google: Done be evil and Do the right thing
  • L’Oreal Paris: Because you’re Different
  • Tesco: Every Little help

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