Difference Between Vision and Mission


Main Difference

The main difference between vision and mission is that Vision declares tomorrow’s status of the company on the flip side Mission is organized to achieve the visionary status of the company.

Vision vs. Mission

Vision is the future status of a company, but the mission is the key to reach that status. Vision requires more than a statement. The mission has a brief and concise statement. Vision is effect while a mission is a cause of vision. Vision is a future situation, while the mission is the current situation. Vision talk about where we want to go? Mission tells how we can go? Vision works to inspire people; on the other hand; mission informs people. Vision’s source is heart while the mission’s source is head. Vision remains the same, but the mission can change with time. Vision aspires to reach our aims conversely mission sets aims. Vision comes first and mission comes later. Vision is the destined place while a mission is a road or path to that place. The activity of vision is to see, but mission does. Vision offers challenges. The mission clarifies things. Vision cannot be used for daily procedures while a mission is a plan of daily responsibilities.


Comparison Chart

The term which depicts about future perspectives for an organization is called vision.The term which depicts how to pursue future goals is called mission.
Time / Phase
FuturePresent to future
Talks about “Where”Talks about “How”
Where our aim resides?How can we achieve our aim?
To motivateTo update
Remains the sameCan change
Aspires to achieve goalsSet goals for success

What is the Vision?

Vision is a progressing statement which answers some questions, i.e., What do we do to move onward? When do we do it? What will be our future look? What will be new? A vision statement describes the organization’s ambitions to reach the future position of the organization. It shows the spirit of a company for success. It helps the company to set its strategic goals. A strong vision helps the team to work for the best of their company. It not only negotiates the future of the company but also the future of the community in which it may pose change. Features of operative vision testimonial include precision that lacks ambiguity, a colorful picture of future, haunting expressions, achievable inspirations, the coalition with company values ethnicity, time limitation to achieve a goal. Vision is not the road or a map, but it is a destination; therefore, it should be artistic, determined, and connectable to the mission.



  • Google: To offer access to the world’s encyclopedia in one click.
  • Apple: We are on this planet to make great products that are not going to change.
  • Microsoft: A PC on every counter and in every home.
  • Coca Cola: To pursue our mission, we must set our objectives, which will work with our manufacturer to deliver to people, portfolio, partners, planet, profit, and productivity.
  • Toyota: To be the most successful and respected car company in America.
  • Nestle: To bring consumers foods, that is safe, nutritious, and supplies all physiological prerequisites.

What is the Mission?

The mission is a brief statement which explains the reason for the presence of a company. It explains the company’s purposes and its determination. It supports the vision and communicates ideas and directions to employees, clients, vendors, and other stakeholders. It answers the questions what our company’s purpose is? Why we exist here? What are we doing today? For whom we are doing all this? It directs the daily operations of the company. It helps in tactical planning. A company originally does not change its mission statement but can change according to circumstances. It outlines the agenda of the company in society and worldwide. The mission is a motivational statement that helps employees to work together in a team. Because it is helpful for employees to feel the perception of purpose, the mission statement can be unrealistic and wastage of time because it needs efforts daily.


  • Google: To systematize the world’s data and make available for users.
  • Apple: To provide the best user facilities to our customers by advanced hardware and software provision.
  • Microsoft: To inspire every person on earth to attain more and more
  • Coca Cola: To refresh the world, aspiring the moments of happiness through our brand, creating our value to make a difference.
  • Toyota: To fascinate and attain clients with high valued products and amenities and the most satiating ownership in America.
  • Nestle: Good food, Good life.

Key Differences

  1. The word vision explains tomorrow’s position of a company; on the other hand, the word mission explains the means to accomplish the future position.
  2. Vision comprises of a long statement while the mission has a short statement.
  3. Vision develops in the present that leads us in the future while the mission is for the present time.
  4. Vision negotiates “Where” on the flip side; mission negotiates “How.”
  5. Vision replies to “where we want to go?” Conversely mission replies to “how we can go?”.
  6. Vision drives aspirations while a mission is formed to inform.
  7. Vision remains the same for an organization, but the mission can change according to requirement.
  8. Vision inspires people to pursue goal on the flip side; mission set goals.
  9. Vision is planned first while the mission follows the vision.


Vision is a developing statement which describes the future goals and destination of a company, and mission is a brief, organized statement that tells how to accomplish our goals to success.

Aimie Carlson

Aimie Carlson is an English language enthusiast who loves writing and has a master degree in English literature. Follow her on Twitter at @AimieCarlson